Hastings Hotline Tools & Equipment is an industry leader in manufacturing safety equipment for electrical lineworkers worldwide.
Previous ad campaigns were successful in maintaining awareness in customer bases, but after several years, a fresh approach was needed. Working with a talented and experienced copywriter to brainstorm concepts is truly a pleasure! Pages of headline and subhead concepts were narrowed down to a few winners and spec creative in ad form was developed to illustrate the concepts.
A clear winner was immediately evident. Lineworkers are hardworking, uncompromising, and don't take shortcuts. They deserve the best equipment to keep them coming home safe. The ad series featured real lineworkers who use Hastings equipment and were placed in regional trade magazines, both print and digital.
Work is the sole property of LKF Marketing | Designed by Jennifer Hauschild | Pete Oram Photography
