It can be challenging for a well-known local manufacturer to become part of a larger brand family. Glen Dimplex Thermal Solutions, a manufacturer of chillers for the medical, food processing, and machine tool industries needed to develop new sales tools that spoke on a higher level about their new parent brand as well as educate their customers who may have only known their sub-brand Koolant Koolers. 
Great brand management helps bring long-term customers along on the journey of brand evolution in a transparent manner. This piece lays the foundation for sales teams to have meaningful conversations with clients to preserve and build on their trust.
Work is the sole property of LKF Marketing  |  Designed by Jennifer Hauschild

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