As a worldwide manufacturer and supplier of hotline tools and equipment, Hastings provides safety products that line crews have trusted since 1959. To keep the brand fresh and consistently ahead of the competition, a new campaign was rolled out including print, and online ads as well as a website refresh.
It was important that key functionality not be lost as buyers needed to find distributors and line crews needed information about the use and care of their equipment. Analytics also indicated that easy access to the online catalog was critical.
Work is the sole property of LKF Marketing | Designed by Jennifer Hauschild
Mockup by Zlatko_Plamenov / Freepik