Enewsletters are a great way to educate your current customers and win new ones. Regular blog topics were published and pushed out to email recipients as well as through social media. Newsletter topics coordinated with product data sheets and always contained a cross-sell feature to boost awareness.
FBN, a manufacturer of bottling equipment believes sharing information about how to avoid common production issues and decrease downtime is a big part of their customer service. They strive to stay up-to-date with the latest trends and share this knowledge to keep their customers satisfied.
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