The City of Portage, Michigan build a new senior center where membership is open to residents of Portage and the surrounding communities who are 50 years and older. The city needed to raise awareness about the new center plus increase membership. This Gen X demographic does not consider themselves old, so the messaging needed to appeal to a group of people who are still very active and seeking new adventures.
These pull-up banners were to be used in presentations prior to the center's completion as well as events and tradeshows afterward.
Work is the sole property of LKF Marketing  |  Designed by Jennifer Hauschild

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