The City of Portage, Michigan needed a newsletter refresh to include its new campaign theme and graphic treatments. Updated typography and graphic treatments helped create a more organized newsletter that was easier to scan for areas of interest with increased readability. This large format newsletter needed to fold and self-mail to every household in the city, so USPS EDDM mailing requirements were incorporated into the mail panel.
An InDesign template was provided to the client for internal production going forward.
Work is the sole property of LKF Marketing | Designed by Jennifer Hauschild