Massage Minder was created by a solopreneur who is himself a massage professional and recognized an opportunity to provide a simple, tactile tool for massage professionals to schedule appointments, track business receipts, and keep common reference tools handy in an attractive spiral-bound appointment planner.
The massage business suffered, as many businesses did during COVID, and Massage Minder needed to boost sales at the end of their season, as well as raise awareness. Customer demographics ranged from students who were soon to enter the market and current massage professionals who ranged from 30-60 years old.
Three ads were run for one week from late September through the end of December with a significant bump in click-throughs to the website.
