It's pretty easy to get off track if you're not a marketing specialist. You know how great your company is and how well you serve your clients, but somewhere along the way, your messaging gets muddied. You don't want your customers to work hard to understand your business and how you solve their problems.
One of my special talents is listening and organizing information from concepts and content to graphic elements. I love taking a deep dive into a sales process, defining what's most important to your customers, and positioning your products and services in a way that answers that important question, "What's in it for me?"
FBN, a manufacturer of bottling equipment, allowed us to back up the bus, so to speak. We looked at how they were positioning themselves and how we could structure messaging to be clear, creative, and to the point.
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