Spectra Consulting Partners was formed in 2012 and needed a new brand identity plus several promotional pieces such as business cards, a PowerPoint presentation, a folder, a capabilities brochure, and insert sheets. Copy editing and creative collaboration with the client were key to fleshing out their approach, tools, and services before concept and design could begin.
![](https://cdn.myportfolio.com/bc66f569-afbb-4534-8553-d3b952edf73b/863293b6-9ede-4c3b-aab3-ec719c332dee_rw_1200.jpg?h=b5194f0c83c53698ce1ccc9724e83932)
The client wanted a logo that projected the idea that Spectra Consulting Partners offered a "spectrum" or range of services that would ignite growth and profitability, but would also be clean and simple.
![](https://cdn.myportfolio.com/bc66f569-afbb-4534-8553-d3b952edf73b/37da726e-b3ea-4588-8ead-9aa92759731e_rw_1920.jpg?h=f891b4b4bddd3bab87db406585bf57a6)
![](https://cdn.myportfolio.com/bc66f569-afbb-4534-8553-d3b952edf73b/ff1a1853-7974-4ee2-a2b7-3d11d1e02a45_rw_1920.jpg?h=ab98c8fe5d6aefab5228e6d9891f4df3)
![](https://cdn.myportfolio.com/bc66f569-afbb-4534-8553-d3b952edf73b/7969e8df-0637-48ef-bca2-82a31f65a262_rw_1920.jpg?h=9f5dbf2b6b4e42eeb2c4d90ea8fd5c20)
Four insert sheets (above) were developed to give more in-depth information on select tools or approaches and either handed out in presentations, or emailed in PDF form.
Printed by Holland Litho