Spectra Consulting Partners was formed in 2012 and needed a new brand identity plus several promotional pieces such as business cards, a PowerPoint presentation, a folder, a capabilities brochure, and insert sheets. Copy editing and creative collaboration with the client were key to fleshing out their approach, tools, and services before concept and design could begin.​​​​​​​
The client wanted a logo that projected the idea that Spectra Consulting Partners offered a "spectrum" or range of services that would ignite growth and profitability, but would also be clean and simple.
Four insert sheets (above) were developed to give more in-depth information on select tools or approaches and either handed out in presentations, or emailed in PDF form.
Printed by Holland Litho

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