Spectra Consulting Partners was formed in 2012 and needed a new brand identity plus several promotional pieces such as business cards, a PowerPoint presentation, a folder, a capabilities brochure, and insert sheets. Copy editing and creative collaboration with the client were key to fleshing out their approach, tools, and services before concept and design could begin.
The client wanted a logo that projected the idea that Spectra Consulting Partners offered a "spectrum" or range of services that would ignite growth and profitability, but would also be clean and simple.
Four insert sheets (above) were developed to give more in-depth information on select tools or approaches and either handed out in presentations, or emailed in PDF form.
Printed by Holland Litho